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Lead Generation

透過內容聯合活動來產生潛在客戶

5 分鐘閱讀

20 年來,我們的客戶一直致力於為企業開發軟體,並且是功能強大且價格實惠的 IT 基礎架構管理軟體的領先供應商。我們的代表品牌是一家在紐約證券交易所上市的全球性公司,在全球其他多個國家設有銷售和產品開發辦事處。

該業務致力於幫助技術專業人士(IT 營運專業人士、DevOps 專業人士和主機服務提供者 (MSP))解決當今的 IT 挑戰。

他們建構的產品旨在管理從最簡單到最複雜的 IT 環境,無論組織規模如何。

目標

為了獲得日本 IT 行業的優質潛在客戶並推廣其頂級產品和服務,我們的客戶要求 KKBC 制定策略並執行。

策略

  • 全通路行銷活動
  • 接觸特定且正確的受眾;對於下層漏斗活動,KKBC 採用內容聯合方式
  • 使用客戶提供的 3 份白皮書資產
  • 3 個月內同步進行聯合推廣活動

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