Media research is an in-depth analysis that helps you determine the most effective ways to engage your audience, including identifying communication channels, delivery methods, and timing for optimal impact. This research is critical to understanding how your message is perceived and acted upon.
Good media research provides valuable insights into who reads, views and engages with content, media consumption habits, key touchpoints such as editorial content and advertising performance, and what makes specific messages successful. By studying these factors, you can confidently choose the most appropriate platform and timing to ensure your message resonates and reaches the right audience.
KKBC combines creativity and smart research to help you find the most effective ways to share your message. Criteo’s approach pinpoints the right media channels, optimal timing, and audience segments to ensure your message reaches audiences and drives measurable results.
KKBC’s media research strategy is designed to help your company’s media communications be effective. We talk to your target audience online and offline and analyze your and your competitors’ promotional strategies for more effective media communications.
Through targeted surveys, you gather actionable insights about your audience's preferences, media consumption habits, and message reception. This data allows you to fine-tune your communication strategy to deliver the right message to the right people.
Criteo closely analyzes your competitors to understand where your brand stands in the market. The Criteo team helps you gain a competitive advantage by performing competitive analysis to identify strengths, weaknesses, and opportunities within your industry.
Content analysis examines media coverage, editorials, and advertisements to determine how a message is being perceived. These insights can help you improve your messaging to drive better impact and engagement.
Gone are the days of heavy reliance on physical research data. In an age where technology is rapidly changing the way we work, research has now gone digital. To stay relevant with your audience, you need to adapt quickly using smarter tools and strategies.
AI and machine learning are changing the way we collect and interpret data, making insights more accessible and accurate. Real-time data analysis allows you to respond immediately to market changes. Personalization and audience segmentation help you create messages that truly resonate, while enhanced visualization tools make it easier to understand and share your results. Collaborative research that generates new ideas through industry partnerships is also increasing.
KKBC is actively utilizing these media research trends. Criteo’s media research combines cutting-edge technology with human emotion to help you better understand your audience, respond quickly, and make clear decisions. We help you become a leader in your industry with real-time insights and easy-to-read reports.
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