For 20 years, our client has been developing software for businesses and the leading provider of powerful and affordable IT infrastructure management software. Our representative brand is a global company listed on the NYSE with sales and product development offices in a number of locations in several other countries around the world.
The business is built around helping technology professionals—IT operations professionals, DevOps professionals and managed service providers (MSPs)—solve today’s IT challenges.
They build products designed to manage the simplest to the most complex IT environments, no matter the size of organization.
Objectives
In the mission to acquire quality leads in Japan IT industry while promoting their top list products and services, our client asked KKBC to come up with the tactics and execute it.
Strategy
- Full funnel campaign
- To reach the specific and the right audiences; for the lower funnel campaign KKBC employed Content Syndication
- Using 3 whitepaper assets provided by our client
- Simultaneous syndication campaign over the course of 3 months
Major IT-focused Media (over 600,000 members in IT Category)
Technical digital media for all engineers and business leaders involved in IT (over 850,000 active members)
Telemarketing platform targeting companies and their leaders.
