Benefits & Perks:
- Working system: Full Time – Remote
- Working hours: Mon – Fri (8 am – 5 pm local time)
- International working culture & environment
Summary:
Responsible for managing the overall automation process on Marketing Automation tools, as well as providing direction to the team and engaging in strategy, optimization, and other ongoing processes on marketing automation campaigns following set objectives and goals.
Job description:
- Administers marketing campaigns; tests and analyzes workflow, lead generation, lead nurturing, and lead scoring; and identifies tactics for improvement
- Responsible for creating automated campaigns globally
- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Maintaining Marketing Automation integration with CRM and assisting in the integration of additional platforms into the marketing automation software
- Monitoring performance in running campaigns and creating reports
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
- Working with management to define KPIs, create reporting, and analyze campaign performance
- Creating recommendations to improve campaigns continuously
- Managing marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Planning and performing A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Supporting essential marketing operations initiatives in Marketo such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
Requirements:
- Excellent English communication skills, both written and oral
- Experienced with customer relationships management software such as Hubspot, Marketo, and Salesforce, and possess web development and digital design skills (HTML at a minimum)
- Must maintain a PC/laptop with adequate performance and high-speed internet
- Candidates must possess at least a Bachelor’s Degree, Master’s Degree/Post-Graduate Degree in a related field (preferably in marketing-related fields)
- At least 6 years of working experience as a marketing automation specialist in a Digital Marketing Agency
- Must be highly organized and self-motivated with a sense of urgency
- Strong ability to organize and work on multiple tasks simultaneously
- Ability to identify risks and problems
- Team leader proven experience
- Strong problem-solving skills and detail-oriented
- Independent and self-starter, and team-building
- Having experience working in a Digital Marketing agency is a plus
Successful candidates are:
- Self-motivated, self-disciplined, and tech-savvy
- Proficient in Microsoft Office & Google Suite
- Pay close attention to detail and highly organized
Technical Requirements:
- Has own working space
- Fast internet connection
- PC or laptop with sufficient specifications
Additional Information:
Career Level
Middle to Senior Manager
Qualification
Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma, Professional Degree, Master’s Degree
Years of Experience
5-10 years
Job Type
Full-Time
Job Specializations
Lead Generations, Lead Nurturing, Marketing Automation Workflow, Landing Pages, Split Testing, Dynamic and Personalization Emails, CRM Database Management, Hubspot, Marketo, Eloqua
You may send your application to: hrapplications@kkbc.net.cn
